Bridges: A metaphor for UX research – David McCrae, Google

Bridges: A metaphor for UX research – David McCrae, Google

What does it really mean to “build bridges”? The relationships we have with our stakeholders, teams and users all require careful attention and thought to ensure success. In this talk David explores how engineers build bridges connecting people and places across great divides and impassable terrain. With a stronger understanding of how these real world connections are made we can explore the metaphors that help us as researchers create meaningful connections between our businesses, stakeholders and the people that we design for.

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