Els is an independent trend researcher and trend trainer with over 15 years of experience. She has worked at several research agencies and presented trends for a multitude of clients. From non-profit to commercial ones, such as Viacom, NIKE, ABN AMRO, City Football Group and the Dutch Ministry of General Affairs. Els published several trend related books, such as ‘How to Research Trends‘(BIS Publishers, 2017). As a guest lecturer, she shares her trend expertise with students around the globe.