I’ve always wanted to understand why people do what they do. Having my roots in psychology, UX research turned out to be the perfect fit for exploring this quest. Being a UX research freelancer, it is crucial to stay up to date with the latest developments and to keep learning from others in the field. That is why I joined the UX Insight organization. UX Insight does a fantastic job in bringing UX researchers and everyone related to this field together and I’m thrilled to be a part of this. Together we can inspire, mature, and take UX research to the next level.