Eddy Boeve has been working as a professional UX-designer for more than 20 years. For the last 8 years, Eddy has specialized in conversion optimisation, helping his clients to improve their online businesses, using state-of-the-art optimisation techniques. He has a special interest in and knowledge of strong persuasive techniques, built upon user-friendly platforms. He has worked with commercial companies such as Philips, HP and IBM, as well as not-profit organizations such as 113, the National Suicide Prevention Platform, and Trubendorffer, a well-known drug rehabilitation organization. He is also a professional trainer, working internally for his clients, or for training agencies such as EMERCE, LECTRIC en Competence Factory. Eddy is co-founder and partner of Booming, a leading digital performance agency, located in the center of Amsterdam.