If collecting user feedback is easier than ever and UX tools are readily available, why is it so difficult to make smart product decisions? If big data is here to stay, where does UX research fit? I’ll explain how analytics and research come together at Zendesk to tell a richer, more compelling story. I’ll walk through how, when paired together, qualitative and quantitative insights can get everyone interested in user feedback. Even stubborn stakeholders.
Thu 8 March