One of the most time-consuming parts of user research is recruiting users. But with social media (advertising), recruiting users has never been so easy. In his talk, Auke will demonstrate how he started using Facebook Ads to recruit users and share his tips and tricks. The talk will be about targeting users, creating ads and how to follow up and screen the people that respond to the ads. And what costs can you expect when you recruit users like this?
After the talk, you will know how you can use Facebook advertising yourself and make user recruitment faster and cheaper.
Thu 8 March