User testing does not make products more usable. Nor does solid front-end user research do so. Even creating a fantastic design based on front-end user research and user evaluations is not sufficient. It is about getting that design implemented. More often than not we know what users want and need, we know what design we need to make, and still, it doesn’t happen. Why?

Based on case study research in the consumer electronics industry, Jasper will present a model consisting of three drivers of user experience in product development practice and provides strategies to get those drivers at a level that allows you to deliver your users’ dream products.

Thu 8 March


– 12:35


Jasper van Kuijk at UXinsight

Jasper van Kuijk

(Assistant Professor at TU-Delft)

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