Muzus uses contextmapping to develop new services for commercial clients, government and institutions. In this workshop, you get to know the effect of Make&Say techniques and how to translate stories into insights for an actual case.
The contextmapping method is explained through several cases. Then you’ll work on a real-life case to get a grip on the method yourself. You will explore, analyse, structure and visualize. Experience how to get from people’s daily life to inspiring chances for innovation, hands-on!
Wed 7 March