Research often tends to be evaluative, but exploratory research into the needs of people is preferred for innovation. But how does one map needs? And how do you translate these needs into a form that helps to spot chances for innovating products and services?

Muzus uses contextmapping to develop new services for commercial clients, government and institutions. In this workshop, you get to know the effect of Make&Say techniques and how to translate stories into insights for an actual case.

The contextmapping method is explained through several cases. Then you’ll work on a real-life case to get a grip on the method yourself. You will explore, analyse, structure and visualize. Experience how to get from people’s daily life to inspiring chances for innovation, hands-on!

Wed 7 March


– 18:00



Neele Kistemaker at UXinsight

Neele Kistemaker

(Managing Director at Muzus)

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Jorik Hepworth at UXinsight

Jorik Hepworth

(Service Designer at Muzus)

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